What Does Your Home Page Say About You?
Far too many websites fall at the first hurdle resulting in high bounce rates and weak sales. One reason is when a new website is built or old one refreshed, the copy is often last on the list. An...
View ArticleAvoid one of the most common web copy crimes
Having established that ‘welcome‘ as a home page headline doesn’t work on any level, here’s another copy crime countless companies commit. If you’re a regular Copy Break reader, you’ll know I often...
View Article3 Steps to Writing Seductive Sales Copy
How do you drown out incessant internet noise with your copy? With words that sing seductively. So devilishly handsome, your readers will be unable to resist… Eye-catching sales copy must engage with –...
View ArticleYour authentic voice matters more than ever
In this alt-fact, ‘fake news’ era, it often seems impossible to distinguish the truth. Outcry at President Trump and some politicians UK side shows what people respect: honesty. The words we choose...
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